The Green Exchange

The Green Exchange is a personal project I conceptualized to merge two passions: sustainable fashion and plant cultivation. The idea behind the store was to create a space where people could exchange their unwanted plants or gently used clothing in exchange for "green points," which could then be redeemed for products throughout the shop. This concept encourages recycling, promotes eco-conscious living, and fosters a sense of community.

Through this project, I was able to explore and bring to life a cohesive brand identity, creating an experience across both digital and print materials. The design elements reflect the core values of sustainability and creativity, helping to bring the vision of this innovative concept to life. For a deeper look into the concept and design direction, please refer to the Brand Guideline PDF.

This project not only demonstrates my ability to craft a unique concept for a non-existent business but also highlights my skills in maintaining brand consistency and creating a strong visual identity across various platforms.